To succeed on Amazon, you need an excellent Amazon PPC strategy. With consumer shopping...
Digital Marketing Strategy
6 Ways To Improve Your Customer Acquisition Costs
With changes in how advertising is measured due to updates, advertising costs have...
How To Optimize Your Brand’s YouTube Channel With YouTube Analytics
YouTube is becoming an increasingly important tool in a brand's marketing arsenal. This...
Twitch Ads: How to Reach Your Audience and Market on Twitch
Like most streaming platforms, Twitch has some amazing advertising opportunities for...
Easy A/B Split Testing Hacks for SaaS and Platform Businesses
A/B testing, also known as split testing, is a tactical experimentation process where...
The Definitive Guide to Twitter Ads: Are Twitter Ads Worth It?
While newer channels like TikTok are making a splash on social media, Twitter is still...
How to Develop a Multichannel Lead Generation Strategy
If you’re a B2B business, you need multichannel marketing to maximize your potential and...
Snapchat Ads: How It Works and How To Get Results
A few years back, Snapchat ads were very expensive and inaccessible to most businesses....
Spotify’s In-Stream Advertising: An Untapped Marketing Opportunity
Spotify is a giant that cannot be ignored. According to Statista, as of June 2020...
Funnel Analysis: Increasing Your Paid Ads Conversion Rate With User Drop Off
The primary purpose of marketing is to increase conversions by getting more customers to...
Best Calls to Action: How to Make Your CTAs Convert
Calls to action (CTAs) play an important role in every marketing campaign. CTAs guide...
4 Facebook Ad Benchmarks Across Various Industries in 2021
Apple introduced changes with the iOS 14 update that impact how Facebook receives and...
Increase your Google PLA’s ROAS by 40% With These Simple Hacks
Ad spend for product listing ads grew by 38 percent (according to data from Merkle Inc.)...
Google Ad Benchmarks Across Various Industries in 2021
While it's always good to know what your upper limit for ad spend is for your industry,...
The Complete Guide to Landing Page Design That Converts
A good landing page can be your make or break. If it doesn’t engage your audience on...
11 Lead Magnets You Can Use To Attract the Right Customers
Capturing your customers’ attention is such a huge challenge these days. Visitors spend...
Good Copywriting: How to Create Powerful Copy to Convert Your Audience
They say content is king, and it’s true. If you don’t have a content marketing strategy,...
Paid Advertising 101: How to Grow Your Business With the Right Ads
When your audience is browsing the web or searching for a key phrase, your business and...
Ad Network Vs. Ad Exchange Vs. DSP: Why Are They Different?
The technological revolution has introduced many changes to the digital advertising...
Programmatic Advertising: Your Guide to DMPs, DSPs, and SSPs
In the 10+ years since the birth of programmatic advertising, it has truly delivered on...
9 Ways To Speed Up Your Website To Improve Your SEO
Website speed is crucial to maintaining your audience’s attention. Online users have a...
Why You Can’t Bank Results On Your Click-Through Rate
Your company designs and distributes ads to get results. But are you measuring the right...
What is Growth Marketing? Your Complete Guide to Business Growth
With the marketplace the busiest it has ever been, you must be able to ensure that...
How to Write Search Engine Optimized Website Content
According to data from Internet Live Stats, there are more than 1.8 billion registered...
Ad Tracking: What It Is, Why You Need It and How to Use It
Back in the day, tracking how many people interacted with your ad was nearly impossible....
Why Your Digital Marketing Isn’t Working and How You Can Fix It
Digital advertising isn’t easy. Thriving businesses rely heavily on digital advertising...
10 Reasons Why a Growth Marketing Agency Will Get You Better Results
You may have the best products or services, but no one will know about your excellent...
10 Incredible Growth Marketing Strategies That Drive ROI
If you want to market your business, you need to know how to do it properly. There are...
7 Reasons Why a Growth Marketing Manager Is Critical For Your Business
According to Statista, more than 240 billion is spent on marketing every year. In such a...
10 Tips That Transform Data into Actionable Marketing Metrics
Your company's customer data should help you make informed decisions and take decisive...
Data and Web Analytics: The Complete Marketer’s Manual
Data is one of the most powerful assets in your marketing toolkit. With a good analytics...
Tag Management: What It Is and Why You Need It
Data is a major part of many big brands’ success. Customer data makes it easy to...
Your Google Ads Guide: What It Is and What You Need to Know
Google Ads is one of the biggest platforms out there for advertising. For every dollar...
How to Succeed with Growth Marketing
Growth marketing is a crucial part of many businesses’ futures in today's marketplace....
What Is Data-Driven Marketing and Why Is It So Important?
Marketing has witnessed a transformational shift in recent years. Long gone are the days...
What is TikTok for Business, and Why Does it Work?
TikTok is the biggest and best new social media trend. With more than 2.6 billion...
Your Guide To Mobile Programmatic Advertising
Programmatic media buying is one of the fastest-growing markets. It accounts for...
Programmatic Advertising Explained: 10 Steps To Succeed
Today's modern customers consume digital content from a variety of devices and online...
How to Reach Your Goals with PPC Advertising
If you’re not doing PPC advertising, you’re missing out. Your customers are looking for...
5 Reasons to Use Pay-Per-Click Advertising
According to data from Search Engine Land, 75 percent of people claim that paid search...
The Complete Guide to User-Generated Content for Growth
User-generated content (UGC) is an incredible asset for brands looking to grow their...
How Big Should My Business Be to Use Marketing Automation Tools?
The world’s biggest and best companies all use marketing automation. With most business...
5 Ways to Provide a Good User Experience for Your Website
Every good website has one good thing: an incredible user experience (UX). Visitors stay...
The Benefits and Best Practices of Video Marketing
Are you considering adding video to your current marketing strategy? If so, you should...
6 Marketing Automation Myths That You Must Avoid
Successful businesses use marketing automation to power-up their processes. Companies...
5 Marketing Automation Strategies That Your Business Must Use
With the world moving towards the future, the tried and tested digital marketing methods...
5 Paid Search Advertising Strategies For Business Growth
Search engine marketing is one of the most effective ways to grow your brand in the...
Your Guide To Paid Search Advertising
Search advertising is a major part of marketing. Search ad spending is projected to...
What is Website Authority, and How Can You Make Yours Higher?
Having your company’s website rank high on search engines is important. A study by the...
The Complete Guide to Business Growth With Good Content Marketing
Content is the lifeforce of many of your marketing goals including customer engagement,...
Big Data Analysis: How to Find Hidden Opportunities
Out of the 75 percent of companies that claimed to have been benefiting from big data,...
How to Use Big Data to Improve Your Marketing
The days where marketing decisions are based on experience and intuition are long gone....
What Is Big Data, And Why Is It Important?
Big data is the reason that large enterprises exist. Coca-Cola has customers in 206...
The Best Customer Acquisition Strategies Your Company Must Try
Customers are the lifeblood of all businesses, and attracting a healthy customer base...
How to Manage Your Marketing Campaigns Successfully
A marketing campaign is a big thing that if not managed well will be a detriment to your...
The Definitive SEO Guide to Grow Your Business
When your customers are looking for your services but aren’t sure where to go, what do...
How To Increase Your Facebook Ads ROAS: 7 Quick Tips
Facebook is the biggest social media platform, with more than 2.89 billion monthly...
Social Media Marketing: Your Ultimate Guide to Growth
By 2025, there will be at least 4.41 billion people using at least one form of social...
Black Hat SEO: What It Is and Why You Should Avoid It
SEO is a tricky business, but don’t get caught up in shady tactics unless you want your...
What Is White Hat SEO? Your Guide to the Best SEO Strategies
Search engine optimization (SEO) is one of the most important organic marketing...
7 Digital Marketing Mistakes You Might Be Making (& How to Avoid Them)
By 2023, the global digital marketing spend will reach $146 billion according to a...
The 5 Stages You Must Know For a Successful Marketing Funnel
What’s the secret to a successful marketing campaign? A good marketing funnel! You could...
Buyer Personas: Why They’re Important For Your Content Marketing
To sell to your audience, you have to place yourself in your customers’ shoes. You need...
What Is Customer Segmentation, and How Can It Help Your Business?
Every person that makes up your target audience isn’t the same. You need to separate...
10 Inbound Marketing Trends Your Business Needs to Watch
Marketing is an ever-changing industry. What worked in the past may not appeal to the...
A Beginner’s Guide to Inbound Marketing
You want to provide value to your customers, and annoying them with content they don’t...
Blog Marketing: Boosting Your Content Marketing Strategy Value
We’ve all heard it before, but it’s true - content is king! Businesses operate in an...
How to Use Content Marketing to Provide Value to Your Customers
Be it emails, blogs, videos, or podcasts, content drives the marketing world and is one...
10 Ways to Increase Conversion Rates For Your Business
You want your potential customers to make that final purchase from your website, but...
Your Guide to the Essential Conversion Rate Optimization Strategies
In today’s digital world, your online traffic may be uncertain and inconsistent. Be it a...
Why You Should Be Marketing With Social Media Stories
Social media is the place for people to be. More than 3.5 billion people are on at least...
Your Guide to Building Your Brand on Instagram
Social media platforms have taken over the world, providing news, insights,...
10 Common Marketing KPIs You Need to Watch To Grow Your Business
Do you understand your company’s marketing performance? Do you know what makes your...
What is a Vanity Metric and What Do They Mean For Your Brand?
Every company has a variety of metrics to track and optimize each day. Whether you’re a...
The Key Programmatic Advertising Terms You Need to Know
In the marketing world, there are many confusing terms floating around, and if you want...
Your Guide to Programmatic Advertising
Grabbing the attention of consumers in today’s digital environment is no easy task....
Why B2B Marketing Needs Micro-Influencers
Audiences are constantly bombarded with advertisements every day. But, what if you could...
How to Make an Influencer Marketing Strategy
Influencer marketing has had a major impact on a vast range of industries worldwide. It...
How to Balance Personalization and Privacy in Your Content Marketing
Think about the last marketing message that impacted you. It probably wasn’t a generic...
Instagram Shoppable Posts: 10 Reasons Your Marketing Needs Them
Since its inception in the early aughts, social media has taken the world by storm....
Your Growth Hacking Guide to Customer Retention
Whether you’re a startup or a renowned enterprise, you’re always striving to acquire new...
10 Growth Hacking Tips To Scale Your Business
Nobody wants to run a loss, and every business is established with growth in mind. So,...
Why Do Customer Experience and Lead Generation Go Hand-in-Hand?
Creating a sustainable business is not an easy task. To do this, your business needs to...
Your Guide to Seasonal Marketing
As Christmas time approaches, are you all prepped with your seasonal marketing strategy?...
5 Tips to Make the Most of Social Listening in Your Marketing Strategy
Your audience is talking about your brand, but do you know what they’re saying? On...
What is Social Listening and Why is it Important For Your Marketing?
Social media is an indispensable part of many people’s lives. Many use social media...
8 Social Media Mistakes Your Company May Still Be Making
Social media is an essential part of every good brand’s outreach strategy. With more...
How to Use Social Media Tracking Tools In Your Marketing Strategy
People are talking about your business on social media. They are saying the things they...
SEO Strategy Checklist: Your 10 Top Tips for Brand Success
Search engine optimization (SEO) may seem overwhelming, and it can be. Google is getting...
Marketing Keywords: How to Do Keyword Research Successfully
Keywords are a major part of how your audience finds you. Search engines are one of the...
What is a Backlink? Why Backlinking Matters to Your Business
Getting noticed in the competitive online market is very difficult, with thousands of...
What is Deep Linking and Why Do You Need It For Marketing?
In today’s world of competitive digital marketing, it has become imperative for brands...
9 Things You’ll Need For Your Video Thumbnails to Get Clicks
Do you want to gain more viewers for your videos? Do you know how to make them engaging...
How to Get Lead Generation Through Blogging
Every good brand has its own blog filled with answers, trends, insights and more....
10 Strategies to Help You Increase Social Media Engagement
With 3.8 billion people active on social media every day, you need to make sure you’re...
How to Increase Brand Loyalty with Social Media Marketing
Brand loyalty is an essential part of your marketing strategy. A study by the Harvard...
Why Does Your Growth Marketing Strategy Need Personalization?
We have entered the year of personalization. With 80 percent of consumers more likely to...
How to Make Video Landing Pages That Engage Your Audience
Video is one of the most powerful forms of content, allowing brands to capture and...
Why is Video a Key Tool in Your Content Marketing Kit?
With attention spans declining, it's becoming more difficult for brands to engage their...
15 Growth Marketing Strategies to Get Backlinks to Your Site
Marketers are always looking for ways to draw their audiences’ attention. In this fast...
Customer Relationship Management: How to Choose the Best CRM System
Customer relations are crucial to the success of any business. However, keeping track...
Improving Your Inbound Marketing Strategy With Email Marketing
Did you know the first ever email marketing blast sent to 400 individuals got $13...
10 Ways to Boost Social Media Engagement for Your Brand’s Platforms
Social media has evolved over the years, becoming not only a location to connect with...
Is Email Marketing Effective For Your Content Marketing Strategy?
When was the last time that you revisited your email marketing strategy? If your answer...
10 Essential Elements for Your Content Marketing Strategy
Content marketing is an essential part of your overall marketing strategy. It is one of...
How to Boost Your Website’s SERP Ranking
Everyone wants their website to rank among the top spots on Google SERPs (search engine...
SEO and SEM – Which Is More Important?
As a brand, you want to ensure that you appear on search engine results pages (SERPs)...
The Marketing Tips and Tricks You Need to Become an SEO Expert
Understanding SEO is your first step to becoming an SEO expert. Knowing what your...
5 Vanity Metrics That Your Digital Marketing Strategy Doesn’t Need
Tracking, analysis, and measurement is essential for any good marketing strategy. Very...
Buying Signals: 6 Essential Signs Your Customer Is Ready To Buy
Your sales representatives are always on the lookout for opportunities to convert...
10 Important Customer Retention Metrics Your Marketing Strategy Needs
As a business owner, you need to ensure that customers remain loyal if you want your...
What Is PPC Advertising? Learn How to Make Pay-per-Click Work for You
Whether you are selling hair trimmers or a bungalow, PPC ads are a great way to attract...
4 Ways to Improve Your Google Ads Quality Score Easily
If you’re looking to promote your business then you practically need to invest in Google...
Your Ultimate Guide to Google Ads Keywords
You don’t need to be a Google Ads expert to make search engine advertisements deliver a...
What is Marketing ROAS, and How Do You Improve It?
If you want your business to be successful and ultimately to grow, you need it to make a...
Why Are Backlinks Important for Growth?
Authority and trust are two of the most important factors for any good business. But how...
What is Growth Hacking All About Anyway?
You’ve probably heard of the term “growth hacking”. Entrepreneurs, digital marketing...
Why Good Visuals Matter For Your Brand
They say a picture is worth a thousand words but is that really true? Studies show that...
How to Track Marketing ROI With Google Tag Manager and Analytics
A real estate firm puts out a newspaper ad for selling a house. After a while, they want...
What Is Marketing Automation, and How Does It Transform Businesses?
Did you know that over many marketers consider digital marketing automation key for the...
How to Generate Leads with Effective Content Marketing
Content marketing is one of the most powerful tools in the modern marketer’s toolkit....
5 B2B Lead Generation Strategies to Boost Your Growth
If you are looking to grow your business and take it to the next level, reaching people...
5 Reasons Analytics Helps Create Data-Driven Customer Journeys
Data has always been important to brands, but it’s now more important than ever. There’s...
How to Nurture Your Leads With Marketing Automation
Many people underestimate the value of marketing automation services. They think they...
How to Get 100s of Online Leads for Your B2B Company
Generating new leads is key to ensuring sustained business growth and fostering...
What Is Multi-Armed Bandit Testing? When To Use It Over A/B Tests
As a business owner or a brand manager, an important part of your role is to make the...
11 Growth Marketing Strategies for Startups and SMEs
We’re sure you’re aware that marketing is important for an enterprise, but it’s even...