With 3.8 billion people active on social media every day, you need to make sure you’re engaging your audience. To get the most out of your social media marketing strategy and maximize your ROI, you need to have a well-thought out plan for your content. A good way to increase social media engagement is to think engagement, not conversions.

When you focus on this, it will foster your relationship with your audience, enhance customer loyalty, gain more followers, reach out to a wider audience, increase your sales, and increase your conversions. Let’s take a look at some different social media strategies to increase your engagement on social platforms.

1. Entertaining, valuable content is key

The foremost component that drives your social media strategy is your content. Remember why your audience is on here: to be entertained. By creating entertaining content you open up a world of opportunities to interact and connect with your social media audience on a personal level, and it works like magic drawing attention to your brand. In a matter of time, they will come to relate to you as a trusted company. Why? Because entertaining content gains more likes, comments, retweets, reposts, and shares from your audiences on a larger scale. All you need to do is be authentic, relatable, strike the right balance and real. Being real is valued!

Group of people in a nightclub

2. Challenges

You’ve likely heard of the famous Ice Bucket, Renegade, and Kiki challenges. Video challenges are a great way to attract audiences attention faster, and they tend to go viral. You can create your very own challenge trends with lively ideas that grab your audience’s attention and encourage them to participate. If you want to incorporate this idea in your content strategy, TikTok is a great platform for these types of campaigns.

3. Contests and giveaways

What better way for someone to engage with something? Contests and giveaways always attract the attention of people inside and outside your target audience. All you need to do is come up with interesting contest ideas and ensure that you have your target users engaged thoroughly. Even better if they have to like and share with three friends to complete their entry – more shares equals more engagement! You can track their engagement through click throughs to a landing page or a website and later reward those who won as per your contest guidelines. 

Another thing to remember is to focus on giveaways related to your product and brand. By doing so you see who is really interested in what you have to offer. It is a brilliant way to market your product and an incredible way to boost your brand awareness, drive traffic to your website, grow your email list, and gain new social media followers for your business.

Person holding a candle

4. Events

The digital world has opened up a multitude of opportunities for marketing, including hosting events virtually. Conducting events online such as webinars, live streams, virtual interactive networking events, and more can help you step up to your social media strategy. After all, what better place to promote these events than your Facebook or Instagram pages? Studies reveal that over 80% users join virtual events for learning purposes and networking.

5. UGC (user generated content)

If you’re looking for strategies to bring fresh new content to your social media platforms, then user generated content (UGC) is the element that will help you meet these goals. As the name suggests, UGC is created by your users and that content may be in different forms like videos, text, pictures, and more. When you use UGC, it helps other customers to see how engaged they are with your brand, helping you not only educate your audience, but also drive your sales. 

One way to put this concept into action is to come up with a hashtag trend specific to your brand, giving credits to users who’ve submitted or posted UGC on their social accounts, and resharing their content. Featuring UGC on your site and socials is a great way to generate engagement and brand loyalty.

Person holding watermelon

6. Ask questions

There’s no better way to learn about your audience preferences than getting the information from them first hand, and asking questions is a great way to probe into their likes, dislikes, expectations, and concerns. Creating content by asking relevant questions and polls can get people to give a response to your brand on your social media channels. Doing this will help you promote your products or services in a smart way, educate them about your product offerings, and gain information about their tastes in a playful manner. These responses will help you for your next product line or enhance your current products, and more which leads us to our next point.

7. A responsive social media team

Responding to your audience is key to fostering social media engagement. As an organization, if you expect your audience to respond to your posts, you need to be social too! To achieve great engagement rates, you need to have a smart responsive team to help your customers and potential audiences with responses that are quick and helpful. Don’t miss out on replying to the comments on your social platforms.

Bear in mind that your responses should foster positivity in your audience. There are different ways to respond to them and you can choose from replying in the form of a funny, warm or informal tone. Choose what is suitable for your brand. But remember not to stir up or garner any negative reaction from them. After all, customer obsession is one of the most important things every organization needs to strive for.

Persons teaming

8. Influencers

One of the first things that comes to mind when thinking about social media is influencers, and they are adept at generating engagement for businesses. Consider working with them for promotional content or even a brand takeover. You’ll be startled by how your social media engagement rate rises, traffic to your site increases, and even how your lead generation amplifies while working with them. Research confirms that businesses that incorporate influencers as a part of their marketing strategy earn $6.50 for every dollar spent

However, one of the concerns with influencer marketing is choosing and vetting influencers that are a right fit for your brand. If you collaborate with an experienced marketing agency, they will help you through the entire process and make your influencer marketing strategy execution a cakewalk. 

9. Good CTAs

All your marketing efforts need to be directed to maximize your returns. This is where CTAs (calls to action) come into play. In addition to creating engaging content, you also need to consider incorporating relevant CTAs to direct your audience to take out actions to get the results you want. Some of the best social media CTAs are asking your audiences to like, comment, and share your posts. This will help you be seen by their connections, generating higher engagement and awareness. Moreover, you can also ask them to perform an action such as “subscribe now,” “register now,” or “learn more” if you want to generate or track traffic in a different way.

Call to action text

10. Images and videos

The most effective way to create engaging content is to incorporate images and videos in your social media posts. Visually rich media helps increase engagement and posts like these perform better compared to other forms of content by over 94 percent

We see that Tweets that have images gain over 150% more retweets than ones that don’t. They add life to your content and help your audiences grasp the information you provide in a better way. Why? Because humans remember visually appealing information better than plain text. From this we can deduce that there is a strong correlation between images, videos and human memory. So why don’t you take advantage of this and work these elements to magnify your brand recall?

iphone filming a building


Your ultimate guide to social media

Social media is essential for growth marketing success, but it needs to be done right. If you want the leading insider tips to help you succeed, check out our tips here: Social Media Marketing: Your Ultimate Guide to Growth.

In this post, we are laying emphasis on how important your social media strategy is to increase engagement. These ideas are all good, but if your team doesn’t have the resources to put them into practice then they will not help you. Teaming up with a savvy social media marketing company will encourage engagement for your platforms.

Growth Marketing Genie can assist you in drafting a comprehensive and powerful social media marketing plan from the start to the finish without any hassle.

Contact us today to seize this chance to improve your brand’s presence in the industry!

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