Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Influencer Marketing, Social Media Marketing, Video Marketing, Youtube Marketing
YouTube is becoming an increasingly important tool in a brand’s marketing arsenal. This is because video has emerged as one of the preferred ways to consume content by online users, and you cannot talk about videos without mentioning YouTube. With more than 2...
Digital Marketing, Growth Marketing, Growth Marketing Agency, Influencer Marketing, Social Media Marketing, TikTok Marketing, Video Marketing
With more than 2 billion downloads and around 850 million monthly active users, TikTok has risen to become a giant in the social scene, alongside powerhouses like Facebook, Instagram, and Twitter. The app has breathed life into the stale social media landscape,...
Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Influencer Marketing, Social Media Marketing, Video Marketing
Like most streaming platforms, Twitch has some amazing advertising opportunities for brands to promote their products to engaged users. Other than running traditional ads like pre-roll ads, advertisers can partner with influencers on Twitch to reach customers using a...
Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Social Media Marketing
A/B testing, also known as split testing, is a tactical experimentation process where two or more variations of a campaign variable are shown to users to determine which variant drives business metrics. A/B testing removes all guesswork from campaign optimization and...
Digital Marketing, Digital Marketing Strategy, Growth Marketing, Growth Marketing Agency, Paid Advertising, Social Media Marketing
While newer channels like TikTok are making a splash on social media, Twitter is still the leading platform for active conversations. The platform sees a 29 percent year on year increase in monetizable daily active users according to data from Sprout Social. This is...
