Infinity Heroes Case Study

The Mission

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

Lightmare Studios was looking for a game-focused marketing agency who could rapidly prepare a campaign to boost awareness of the Infinity Heroes KickStarter and help achieve the funding goals required. 

The Process

The Growth Marketing Genie team developed the perfect pitch video for the game to attract a variety of players who have shown an interest in online card games and similar real-time strategy apps and designed a suite of creative concepts to be used in a comprehensive digital advertising campaign.

The marketing campaign included adsets across Facebook, Google, Youtube, and email to help boost awareness and drive traffic to the KickStarter and Indiegogo pages as quickly as possible.

On-site optimisation was implemented to more clearly communicate the unique value propositions of the Infinity Heroes game whilst also helping drive a higher number of conversions before the KickStater campaign came to an end. 

The Results

The Infinity Heroes campaign was rapidly designed and implemented days before the product launch, overcoming earlier concerns due to miscommunication in the early days of previous campaigns, helping improve the brand’s reputation, producing 111% of the target funding goal, and driving a 245% ROI.