While newer channels like TikTok are making a splash on social media, Twitter is still...
Paid Advertising
Spotify’s In-Stream Advertising: An Untapped Marketing Opportunity
Spotify is a giant that cannot be ignored. According to Statista, as of June 2020...
Funnel Analysis: Increasing Your Paid Ads Conversion Rate With User Drop Off
The primary purpose of marketing is to increase conversions by getting more customers to...
4 Facebook Ad Benchmarks Across Various Industries in 2021
Apple introduced changes with the iOS 14 update that impact how Facebook receives and...
Paid Advertising 101: How to Grow Your Business With the Right Ads
When your audience is browsing the web or searching for a key phrase, your business and...