Ad-based games generate revenue by serving ads to users. ROAS campaigns for apps should be well managed to ensure you aren’t overpaying to acquire users.

Crypto ad networks specialize in promoting blockchain-oriented and crypto-related apps. It is an incredible way to earn additional income for your game.

The Google Advertising ID (GAID) is a unique number string that identifies Android devices. The new privacy laws give users more control over their data.

Most gamers are happy with the ad-based model of today’s video games. This makes in-game advertising a viable channel for increasing your game’s revenue.

Struggling with creating your video game marketing strategy? Check out our exclusive game dev marketing checklist and get noticed in the gaming industry.

Multi-armed bandit testing makes your ads perform. Find out from our game marketing agency experts what MAB is and how it can help your game succeed.

You don’t need to understand code to understand programmatic advertising. Learn what it is and how it can help your video game with our guide.

If you’re relying on organic reach alone, you’re missing out. Find out why you need paid social media ads to get awareness, reach and new conversions.

Not all marketing services work for everyone. Find out from the social media marketing experts if TikTok Ads would work for your business.

Reach your target audience with an effective Facebook Ads strategy. Find out how with our 4-step guide for better results.