Top spenders in free-to-play games, known as Whales, are important for game revenue, making their acquisition vital for your game’s success.

In-game advertising is a monetization strategy that game devs can use to grow their game revenue. It entails showing ads to users as they play games.

Play to earn games have taken the industry by storm. They give players true ownership of what they get in-game and are part of the wider GameFi industry.

Microtransactions are an effective game monetization feature. They allow players to make small purchases to unlock special features in the game.

Blockchain games are becoming popular in the industry. Blockchain gaming promotes decentralization and lets players own assets they acquire in game.

The Google Advertising ID (GAID) is a unique number string that identifies Android devices. The new privacy laws give users more control over their data.

Creative testing for games will help you find the best ad content for promoting your mobile game. This will improve the effectiveness of your UA campaigns.

Most mobile games depend on in-game advertising to generate extra revenue. You need to choose the right mobile game ad formats for effective monetization.

A high retention rate is what every developer wishes for. Track your mobile game churn rate to learn how to stop players are dropping off your game.

The iOS changes have made life difficult for app developers and marketers. The changes limit the tracking and sharing of user data for marketing purposes.

Puzzle games are popular because of their simple gameplay mechanics. Invest in the best puzzle game marketing strategies to attract more players.

Developers of free to play games desire to convert free users into paying subscribers. Use these strategies to generate constant revenue for your F2P game.