Mobile Game Marketing Campaigns That Go Beyond Installs
Getting your mobile game to the next level
Our multi-channel mobile game marketing strategies promote your game and transform your audience into loyal fans. We have helped heaps of mobile games globally launch and grow their user base fast and at a better price.
We execute this with various customized strategies, including content marketing, app store optimization, app search optimization, Android and iOS game marketing, and more!
Why Game Marketing Genie?
Your best bet for mobile app marketing — any time, anywhere!
The Right Platforms for Your Game
Knowing the right platform for your game is crucial to reaching the right playerbase. At GMG, we ensure that your marketing campaign is suited to the app store it launches on. With our Play Store optimization and iOS optimization techniques, we carefully target your audience to help them choose to play your game.
App Store Optimization Matters
But it's not just the right platform that's important - it's what you do with it. We ensure your app store listing is polished to perfection with the best screenshots, descriptions, keywords and more to get your players downloading. Our strategies help place your game higher on the search result listings to make it more visible.
Traffic Driven From All Locations
After your game's listing is optimized, you must ensure that you can drive traffic from outside the app store. The team at GMG uses a range of solutions to do this, including social media marketing, paid advertising, influencer marketing, SEO, referral marketing, and more. All you need to do is tell us what you want to achieve, and we'll go from there!
Committed to Connecting You With Your Players
We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.
Right Time, Right Place
Our mobile game marketing experts know that not all players are the same. Our predictive customer segmentation solutions start by grouping different users by their behavioral patterns and then cater to each segment with exclusive mobile marketing strategies. From Android to iOS game marketing, we've got you covered!
Recommendation
Our experts help you define the explicit path you want players to take across the entire customer journey. Our team develops personalized recommendations players will most likely enjoy based on your game, industry, and audience data. We're your one-stop destination for all things mobile game marketing.
The Complete Package
Mobile game marketing is more than just setting up your app store page and hoping for the best. We ensure you get the whole mobile game marketing experience across the board - including mobile-friendly design, ASO marketing, app store strategies, and a more cohesive mobile app marketing package driven by data.
What Clients Say About Us
GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.
“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”
Marc Gamet
Kuak Pty. Ltd.“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”
Chris Christou
Corporate Piranha Entertainment Pty. Ltd.“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”
Arjun Gopal
Headstart International“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”
Jimmy Lin
JunkfishIt’s a Mobile Gaming World!
Convert your potential players to brand advocators with Game Marketing Genie’s exclusive mobile marketing services. We have a penchant for creating unique and compelling mobile marketing experiences that encourage awareness, engagement, and retention.
Frequently Asked Questions
How does mobile game marketing work?
Mobile game marketing is a complex package. We see so many mobile games struggle to make it because they don’t move past setting up their app store listing. In addition, how it works for your game is NOT the same as it will work for your competitors. Your mobile game marketing campaign may include anything from ASO and app store marketing to a complete paid advertising solution. Let us help you determine what’s suitable for your game!
I have good app store traffic, but I am not seeing good conversions. Why?
People clicking on your listing doesn’t mean they’re guaranteed to press “install.” This is where a creative marketing campaign comes into play.
First, you’ll need to ensure that your listing’s screenshots, videos, keywords, and descriptions are all tailored to engage. This can be a long process and is best fueled by data. Next, you may want to invest in paid advertising, SEO, or social media marketing to get a bigger reach. These are just a few components of the overall mobile game marketing puzzle but are all crucial to turning those clicks into engaged players.
Why is mobile game marketing so different from regular game marketing?
If you’ve read through this page, you may have noticed that we use similar strategies in both areas. But they’re not as similar as you think.
Simply put, mobile game marketing is a different niche with its own set of audiences, marketing techniques, data, and more. We customize our marketing strategies to your game, audience, and the mobile gaming industry as a whole to bring results that are expertly targeted to your goals.
What makes Game Marketing Genie different?
Our experience in running successful game marketing campaigns for games of all sizes makes us your best bet to grow your game.
Partner with Game Marketing Genie for a killer mobile game marketing strategy, and we’ll ensure you reach your ideal players anywhere and everywhere!