Growth is important for the future of your business. Your competitors are working hard to make their products more appealing to consumers, and if you’re not careful, you will be left with no customers to sell to.
According to Small Biz Trends, 53 percent of SMBs planned to grow in 2018, up from 46 percent in 2017. With all these brands across different industries planning for growth, you cannot afford to be left behind. That’s why you need a concrete growth strategy that will see you attract more engaged customers for your business.
That’s why we’re here to tell you what a growth marketing agency does and why you need their services to improve your enterprise success.
What is growth marketing?
Growth, as it relates to businesses, is the process of improving some measure of enterprise success. When considered from a marketing angle, what does this improvement mean to you? More leads? More sales? An expansion of your product line? All the above?
Growth marketing addresses all of these issues. At its core, growth marketing is all about going beyond the surface of advertising and moving deeper into the sales funnels, using experimentation and data-analysis to unlock growth avenues for your business. It is a unique marketing approach that combines scientific methods and creative analysis to find the best ways to attract more customers for your business.
It differs from traditional marketing because it aims to deliver more rapid results. Traditional marketing plays the long game of building brand recognition, but if you are just starting or your brand growth is stalled, you may not have the time to patiently wait for results from this type of approach.
Growth marketing relies on testing and experimentation to identify ways of maximizing sales opportunities at every stage of the funnel. It creates a framework for zeroing in on the right customers and engages them throughout the buyer’s journey, keeping them coming back for more with proven retention strategies.
What is a growth marketing agency?
A growth agency helps businesses achieve their brand growth objectives through marketing and sales enablement, technology, and growth hacking. Unlike a traditional digital marketing agency that would focus on one aspect of digital marketing, growth agencies emerge as jacks of all trades that function on a higher, more holistic level.
They concentrate on improving all aspects of your marketing but with the aim of achieving overall company growth. They make strategic marketing moves to improve every aspect of your business from the ground up.
Services that a growth marketing agency can offer
A growth marketing analyst will help you grow your company in every possible way. This includes support in the following areas:
Brands that want to secure a share of the market should develop a plan of how they will provide their customers with the products/services they need, when they need them. To achieve this, they should clearly define their mission, analyze the industry situation, and set specific objectives to guide and inform their marketing efforts.
This process is known as strategic marketing. It entails planning, developing, and deploying maneuvers to achieve a competitive advantage in your niche. The strategy outlines a direct map of your company’s objectives and how to attain them.
Your company’s central objective is customer satisfaction to help you dominate the market and become a leader in your industry. Strategic marketing lays out the path you will follow to get to this position. It maps out your product’s unique features and the things that could give you a competitive advantage in your chosen market. It also identifies the key routes to market to get your product to your target audience. Some of the strategic marketing services we offer include:
- Marketing strategies
- Product launch solutions
- Social media strategy
Figure 1: Percentage of people using the internet, 2019. Source: Statista
More than half of the world’s population is connected to the internet, according to a 2019 study. The rise in internet usage has also influenced the way consumers shop and interact with businesses, with most people opting for online means. Offline marketing channels aren’t as effective as they used to be, and companies are quickly moving away from them.
With your target users spending most of their time online, digital marketing allows you to connect with them at the right place and at the right time. Businesses leverage digital assets such as websites, search engines, email, and social media to connect with their customers.
Digital marketing will help you introduce your company to many people and convince them to buy your products. You can also use it to support a large campaign through free and paid channels.
For example, a digital marketing agency can create a series of blog posts to promote your latest products. They could use paid and organic posts on social media to get more people to read the blogs. Blog readers would be offered an eBook in exchange for their email addresses. Those who sign up for the eBook would be added to an email campaign to receive more information about the business and its products.
At GMG, we offer various digital marketing services to help you connect with the right audience. They include:
- Digital advertising
- Search advertising
- Social media marketing
Inbound marketing is the process of growing your business by building meaningful relationships with prospects and customers. The inbound methodology is all about valuing and empowering your consumers to reach their goals at any stage of their buyer’s journey.
With this method, prospects aren’t bombarded with in-your-face ads. Instead, the right audience is drawn using valuable content and conversations that establish your brand as a trusted industry player. Prospects are then presented with solutions and insights that align with their goals and pain points to make them more likely to buy. The last step involves providing your customers with the support they need to find success with their buy.
Inbound strategies work because people choose to engage with them and actively seek the brands pushing them. They convert at a higher rate than outbound marketing strategies that are frowned upon and ignored. A person who searched for and discovered the right car is more likely to buy than one who received a message saying, “Buy this car!”
Convinced that inbound strategies kick ass? We provide the following services that will help you drive targeted leads:
- Marketing automation
- Account-based marketing
- Email marketing
- Content marketing
- Campaign management
Digital analytics is the process of analyzing data obtained from your online marketing activities. It provides companies with a clear vision of how their customers are behaving. Through analytics, brands can understand the areas that need improvement and use this information to provide better online experiences to their prospects and customers.
Google tag manager and Google Analytics are some of the tools you can use to track your online marketing activities. These applications allow users to track conversions, collect data on user activity, and general web analytics.
Our blog, How to Track Marketing ROI with Google Tag Manager and Analytics explains how to deploy these tools to monitor your campaigns effectively.
Digital analytics will provide you with actionable insights. It analyzes data from your website, social media, and other marketing channels to let you know how your content is performing. A digital marketing agency will help you turn this information into a clear strategy or inform specific marketing tactics.
GMG offers a variety of digital analytics services to enhance your business operations, such as:
- Adobe and Google Analytics optimization
- Tag management
- Data management platforms
- Data science
Design and creatives
You need amazing visuals to attract people to your online pages. Design-driven companies tend to succeed with research finding that brands that foster creativity enjoy 1.5X greater market share, as stated by Adobe.
Great designs translate into amazing content, which leads to better experiences for the customers. Companies that offer such experiences attract more customers and outperform the competition in terms of revenue growth. They can reinforce their marketing messages with purposeful design creatives and build a loyal following. Creative designs will also help make your content recognizable and help you stand out in the crowded online marketplace.
We offer a variety of creative design services that will help you attract clients to your business, such as:
- UX and UI design
- Customer experience (CX) design
- Growth-led website design
- Animation and live-action video services
Good growth marketing takes skill
Creating an excellent growth marketing strategy doesn’t come easy. Fortunately, with the right tips and tricks, you can get exponential growth for your business from end-to-end. Our guide, What is Growth Marketing? Your Complete Guide to Business Growth, will help you take your marketing to the next level.
A growth marketing agency consolidates sales, marketing, and technology to provide a unified growth vision through centralized leadership. They develop concrete strategies, track campaigns and use design creatives to get more people interested in your products.
At Growth Marketing Genie, we offer all this and more. We use data and technology to address your present marketing problems while building a roadmap for future success. Get in touch soon!
Are you looking for a growth partner? Contact us for a friendly chat on how to grow your business.
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