Your company designs and distributes ads to get results. But are you measuring the right...
Web Analytics
Data and Web Analytics: The Complete Marketer’s Manual
Data is one of the most powerful assets in your marketing toolkit. With a good analytics...
Tag Management: What It Is and Why You Need It
Data is a major part of many big brands’ success. Customer data makes it easy to...
Big Data Analysis: How to Find Hidden Opportunities
Out of the 75 percent of companies that claimed to have been benefiting from big data,...
How to Use Big Data to Improve Your Marketing
The days where marketing decisions are based on experience and intuition are long gone....
What Is Big Data, And Why Is It Important?
Big data is the reason that large enterprises exist. Coca-Cola has customers in 206...
5 Vanity Metrics That Your Digital Marketing Strategy Doesn’t Need
Tracking, analysis, and measurement is essential for any good marketing strategy. Very...
How to Track Marketing ROI With Google Tag Manager and Analytics
A real estate firm puts out a newspaper ad for selling a house. After a while, they want...
5 Reasons Analytics Helps Create Data-Driven Customer Journeys
Data has always been important to brands, but it’s now more important than ever. There’s...
11 Growth Marketing Strategies for Startups and SMEs
We’re sure you’re aware that marketing is important for an enterprise, but it’s even...