Pitch-Perfect Content Marketing Campaigns
Content That Speaks
We take a goal-oriented approach to creating content. Our campaigns are one-time efforts and actions that align around a single goal to produce tangible results for gaming brands. We tie back our campaigns to your game marketing content strategy and support at least one of the business objectives you want to achieve from your content marketing efforts. This helps you develop exciting and meaningful relationships with your players.
Why Game Marketing Genie?
We create content marketing campaigns that turn heads and spark engagement, every step of the way!
Skyrocket Search
Well-written content can be a powerful magnet for new players. Data always drives Game Marketing Genie's content strategies — we conduct keyword research to discover what people are searching for in your industry and then write content, including webpages, blogs, videos, and images, which appeals to both SEO-crawlers and readers.
Tactical Thinking
Quality content isn’t worth much if it doesn’t land impressions. The Game Marketing Genie specialists are masters of SEO - we can help select keywords to rank for, optimize your website, devise a pay-per-click advertising campaign, and much more. This is done to increase organic traffic and presence on search engine result pages.
Automation & Analytics
Game Marketing Genie can help you keep pace with the fast-moving digital space by automating various aspects of marketing for the campaign — from publishing content or resharing it. We can also measure the impact of your content through tangible metrics, like your conversion rate, to monitor the performance of the campaign and report on it.
Rocking Campaigns That Stand Out
We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.
The Right Players
Before the experts get on to content, craft an offer or even think about your marketing funnel, we first start by narrowing down exactly who you're marketing to. This critical step helps us build the foundation of your content marketing campaign. We consider various elements, including demographic and analytics, to learn who is converting.
The Content
Once our experts have clearly defined your players, they begin creating your content. This could be written content (blog, social media post, press release), an image (memes, infographics, and more), or a video. We keep your target players in mind as we create content and include your offer or CTA that entices your prospects to make a connection with you.
The Promotion and Distribution
We promote and distribute your content to those who will want to buy your game. Our experts use numerous ways to get your information out to your players, including sharing on social media, your email list, getting mentions from bloggers or journalists, sponsored posts, ads, and guest blogging.
What Clients Say About Us
GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.
“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”
Marc Gamet
Kuak Pty. Ltd.“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”
Chris Christou
Corporate Piranha Entertainment Pty. Ltd.“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”
Arjun Gopal
Headstart International“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”
Jimmy Lin
JunkfishContent That Fuels Growth
Your content marketing efforts don’t have to exist in a bubble.
Amplify your reach with Game Marketing Genie.
Frequently Asked Questions
What content should a successful campaign include?
UThere can be no all-encompassing answer to this question except to say that a campaign should include content that your players will find relevant and useful – and most importantly has the same goal and vision. At Game Marketing Genie we use a multi-pronged approach to curate the most relevant content across channels. These include blog posts, articles, eBooks, infographics, microsites, videos, courses, case studies, newsletters, visuals, and various forms of interactive content.
How can I control my brand on social media during a campaign?
Once you get the ball rolling on your campaign, your brand is in the hands of your audience! You can’t “control” what’s said about it. But the experts at Game Marketing Genie can help you join the conversations, and add value.
What’s better, short or long-form content for a campaign?
Well, that’s a hotly debated question! The experts at Game Marketing Genie suggest short-form content for social media channels where the audience is flying fast and taking in loads of content. Long-form content tends to perform better on the search and helps establish the expertise.
What is a call to action, and how it relevant to a content marketing campaign?
A call to action (CTA) is a prompt that urges the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now” or “Shop”. In a content marketing campaign, a CTA generally takes the form of a button or link.