Amplify Your App Store Presence
Lead From the Top
While a lot of apps gain traction through various social channels, most downloads happen as a result of users searching or browsing. At Game Marketing Genie, we optimize your app’s keywords, title, images, reviews and description. We can help you attract viewers organically without having to constantly spend on other marketing efforts. The outcome – your app is easily found by users!
Why Game Marketing Genie?
Rank higher in app store search results.
The Perfect Content
Our compelling team of copywriters, graphic designers and strategists understand the science of marketing apps. Your app store listing gets a complete makeover to improve its organic ranking on the store, thereby increasing its chances of getting featured in a top list. We also give customers the best user experience on the app store page.
The Right Audience
As the entire aim of this exercise is to put your app out there organically for the right players, it is imperative that we first know who they are. Our research helps define your target audience and their download patterns. This enables us to optimally position your app within its market with search terms that help you beat your competitors.
Expertise Across Stores
Depending on your app’s requirements and your target customer demographic, we can implement ASO across the Google Play Store, iOS App Store and other smaller stores if needed. It is financially more optimal for your brand to organically attract users even from the smaller stores rather than investing marketing funds in just the bigger app stores.
Ensuring Last Mile Delivery Excellence for All Users
We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.
Rating/Review Optimization
When was the last time you downloaded an app with 1 star? The higher an app’s rating, the better its ranking on the app store. We give your customers the best possible chance of sharing any positive feedback through push notifications in a timely manner. We establish a connection with your players, turning them into de facto salesmen on the app store.
Localization
Only 31% of app revenue is generated in North America and localizing your app with a narrow focus could mean missing out on a broader set of players. Be it globalizing your app store listing for an international audience or optimizing it for specific global geographies where it is likely to perform best, our experts can do it all.
Testing
We constantly look to improve the app’s performance by periodically running A/B tests of all the app store fields. This is essential for improving all the key metrics. This method of hypothesis testing and experimentation is necessary to optimize every ounce of value that can be extracted from limited optimization areas in the app store.
What Clients Say About Us
GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.
“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”
Marc Gamet
Kuak Pty. Ltd.“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”
Chris Christou
Corporate Piranha Entertainment Pty. Ltd.“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”
Arjun Gopal
Headstart International“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”
Jimmy Lin
JunkfishOptimize Your App for Maximum Success
Players need to be given easy access to your app. App store optimization transforms your app listing so that it has the best chance of finding the right playerbase, getting ranked and increasing revenue.
Frequently Asked Questions
Is it necessary to invest in ASO?
Unlike most other marketing strategies, app store optimization can have a direct impact on your downloads and impressions. We strongly suggest investing in ASO to make your app stand out amidst a crowded app store which gets more competition every second.
Can you increase my app’s downloads from zero?
If an app has zero downloads, we recommend spending on advertisements before you look at an ASO strategy. At Game Marketing Genie, we can help you with the ad strategy as well as end-to-end solutions.
Which metrics should a brand be tracking after ASO?
Ideally, a successful ASO strategy should see an uplift in downloads, impressions, and revenue. The effectiveness of your strategy can best be tracked through the app’s downloads and impressions on the app store.
Is ASO the same as mobile app SEO?
Yes! Both are two terms for the same process of improving the rank of your app in any app store.