Market Your Way To Your Players' Inboxes
Connect and Communicate
While most game marketing agencies will tell you email marketing is old-school, the truth is that it works! At Game Marketing Genie, we get subscribers to your mailing list, enticing them with uniquely crafted emails which convert them into high-value customers. Our email marketing strategies help gaming studios directly reach prospective players’ inboxes, giving you a much higher ROI than other inbound marketing techniques.
Why Game Marketing Genie?
Stay on top of the evolving email marketing trends.
Efficient Copy That Works
Most customers on email subscriber lists rarely respond to brand emails that contain generic copy. Based on the detailed profile of your target players, our creative team of experts create copy that is engaging, effective, and enticing. The more personalized the communication, the more likely they are to respond.
Right Distribution Strategy
Creating emails is just one part of the story. It is essential to manage your audience to make them fit the customer profile and target demographic for your brand. Running an email campaign for an uninterested demographic is futile. By connecting with the right people at the right time, our email marketing strategy is an end-to-end process that gets results.
Automation
Game Marketing Genie reduces your team's workload by setting processes in advance that automate your brand’s email marketing workflow from start to finish. Along with setting up your email campaigns and scheduling your communication based on a meticulously planned calendar, we also provide any additional support if required.
Combine the Best of Design, Distribution and Execution
We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.
Finding Your Voice
This involves two main parts — finding your target demographic based on your business goals and finding the brand values that resonate with them. Our expert team builds a framework for your email marketing strategy based on this. This includes different content for different campaigns and acts as a broad blueprint for the duration of your campaigns.
Designing Your Communication
Based on our discoveries, our creative and marketing team collaborate to craft each email based on the desired outcomes. This includes the actual content of the emails and when and where to share them. The creative team ensures that every communication reflects the tone and voice that your brand represents.
Optimizing the Process
Once your email marketing strategy is implemented, it is essential to periodically look at the analytics to obtain a concrete path forward while also going back to the drawing board for tweaks. Our industry-leading research helps reduce unnecessary expenses and guarantees efficient results every time.
What Clients Say About Us
GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.
“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”
Marc Gamet
Kuak Pty. Ltd.“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”
Chris Christou
Corporate Piranha Entertainment Pty. Ltd.“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”
Arjun Gopal
Headstart International“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”
Jimmy Lin
JunkfishMake an Impact With Email
Email marketing offers your brand and game the opportunity to grow organically within a specific segment of players, prompting them to advance from the awareness stage of the product lifecycle to the retention stage.
Frequently Asked Questions
Can you offer us pre-existing email lists?
This is not recommended as audiences in a purchased subscriber list haven’t asked for your promotions. Instead of this negative association, we recommend discovering subscribers through data and using email marketing to connect with them.
What content works best on email?
There is no one-size-fits-all approach to content creation and we are confident that our experts can create any content that we see fit for your brand. Based on the content that works best, we create further workflows and strategies.
Does my brand need email marketing?
Our experts conduct a thorough audit of your brand and make a decision on the different types of campaigns to be run. This detailed brand audit is designed to discover the best practices for every specific brand.
Can you guarantee an increase in my open rate?
Yes, we can. We run large multi-variable tests to understand the impact of various factors including audience segments, delivery time, content, and CTAs. This gets replicated across the campaign for an increased open rate.