Power Your Advertising With Automation
Efficient, Effective Advertising
Our experts at Game Marketing Genie use AI and machine learning to buy digital advertising space in real-time instead of using human negotiations and pre-set prices. Our goal is to maximize efficiency and transparency for both the advertiser and the publisher. Our programmatic advertising strategies work across various digital channels, including display, mobile, video, and social, through real-time auctions wherever transactions are made.
Why Game Marketing Genie?
Automated, data-driven advertising in real-time.
Personal Touch Automation
Programmatic advertising uses sophisticated algorithms to match website visitors with paid ads. Each time you load a website, advertisers bid for your attention — based on cookies, location, and whether you’ve seen the ad before. This process is automated for the advertiser. However, Game Marketing Genie doesn’t do the “set it and forget it” mentality. Our algorithms are backed up by human monitoring to ensure the best performance.
Cost Effective, Fast, Scalable
Programmatic advertising is cost-effective because it’s mostly automated and allows a highly targeted approach. With niche targeting and budget requirements, it will only show your advertisement to the niche player groups you specify. You don’t need to understand data management and demand-side platforms to make this work. Bring us your product, tell us who you want to target, and we will make it happen.
Reduce the Risk
Game Marketing Genie’s experience is focused on ensuring that brands associated with us have their ads displayed on appropriate publisher sites. Brand reputation is priceless, and having your ads appear on videos or sites you’d rather not be associated with can be damaging. It’s not worth gambling with your company’s future – just trust the experts to do it right. Let us unleash the enormous potential your business holds to thrive.
Go Programmatic With the Future of Advertising
We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.
Set Objectives
If you set clear objectives, you can easily measure results and easily stay focused. Once you partner with Game Marketing Genie, our unique AI platform handles negotiation with advertisers and ad placements. It sets bids supported by human monitoring to ensure optimal performance and results.
Optimize & Expand
Our experts run a real-time bidding (RTB) campaign to achieve the best results by optimizing your creatives, ads, and other variables at all levels. We then test every variable possible while running RTB programmatic ads. Our platform picks out your programmatic direct partners based on optimization and the testing of different ad sizes.
Track & Measure
Our programmatic AI-based platform allows 100% workflow automation and acceleration. We measure the performance of your publishers and see how well they did in terms of KPIs and primary metrics. Based on the campaign analysis, our experts tweak your creatives, bids, and other variables — and rerun your ads for best results.
What Clients Say About Us
GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.
“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”
Marc Gamet
Kuak Pty. Ltd.“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”
Chris Christou
Corporate Piranha Entertainment Pty. Ltd.“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”
Arjun Gopal
Headstart International“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”
Jimmy Lin
JunkfishReady For More Powerful Advertising?
Numbers don’t lie! In 2022, global programmatic ad spend is estimated to surpass 493 billion by 2022. Why? Because it works! It’s time to turn to programmatic for your campaigns. Talk to the Game Marketing Genie experts to learn more.
Frequently Asked Questions
Why should I consider programmatic advertising?
The answer is simple – precise targeting. With programmatic advertising, you’re able to fine-tune your campaigns to reach your target players with the right ad at the right time. This means that your money is being spent on the people most likely to convert. Another advantage is transparency and insight – you’re able to see what is and isn’t working.
How are prices determined in a real time auction?
In a real-time auction, buyers bid and usually the highest bid wins – paying the price of the second-highest bid. How the seller determines the winner is however not disclosed, with the purpose to maximize profits for the seller while at the same time respecting other business decisions.
What types of advertisements are available with programmatic?
Programmatic advertising isn’t limited to any specific type of media. Advertisers can now buy inventory on social, display, video, audio, and even streaming television.
Can I pay-per-click?
No, within the programmatic ecosystem, buyers and sellers always transact impression-by-impression.